Evolving and emerging issues in marketing strategy
Year of publication: |
2009
|
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Other Persons: | Cadogan, John W. (contributor) |
Published in: |
Marketing strategy ; Vol. 6
|
Publisher: |
Los Angeles [u.a.] : Sage |
Subject: | Marketingmanagement | Marketing management | Werbeerfolgskontrolle | Unternehmenskooperation | Corporate Social Responsibility |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R., (1993)
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Web Promotion : professionelle Werbung im Internet
Bürlimann, Martin, (2004)
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Management der Marketing-Kommunikation
Unger, Fritz, (2005)
- More ...
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Market‐oriented behavior : Comparing service with product exporters
Cadogan, John W., (2002)
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Understanding the consumer propensity to observe
Simpson, Penny M., (2008)
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Sales manager and sales team determinants of salesperson ethical behaviour
Cadogan, John W., (2009)
- More ...