eWOM in online customer support communities : key variables in information quality and source credibility
Hannah Dancer, Raffaele Filieri and David Grundy
| Year of publication: |
2014
|
|---|---|
| Authors: | Dancer, Hannah ; Filieri, Raffaele ; Grundy, David |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 4, p. 290-305
|
| Subject: | netography | qualitative content analysis | online customer support communities | source credibility | Dell | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Informationswert | Information value | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385969