An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-Talib, Mazni Saad, Rafidah Sahar and Umidjon Matyakubov
| Year of publication: |
2024
|
|---|---|
| Authors: | Samshul-Amry Abd-Latif ; Asmat Nizam Abdul Talib ; Mazni Saad ; Rafidah Sahar ; Matyakubov, Umidjon |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 3, p. 224-241
|
| Subject: | Chinese products | consumer cosmopolitanism | consumer ethnocentrism | consumer internationalism | Malaysia | China | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2023.2251675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575036