Examining business value of customer relationship management systems : IT usage and two-stage model perspectives
Yangfan Li, Jinghua Huang, Tingting Song
| Year of publication: |
2019
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|---|---|
| Authors: | Li, Yangfan ; Huang, Jinghua ; Song, Tingting |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 3, p. 392-402
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| Subject: | Customer relationship management systems | Information system usage | Operational benefits | Strategic benefits | Firm performance | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.07.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012005343