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Two Essays on Escalation of Commitment
Guha, Abhijit, (2009)
Brand equity: Does the brand name and/or price affect perceptions of quality?
Hilgenkamp, Heather, (2009)
Consumer expectations of services and their effect on perceived service quality
Hamer, Lawrence Olin, (1996)
Factors influencing product customisation
Crow, Janis J., (2005)