//-->
Two Essays on Escalation of Commitment
Guha, Abhijit, (2009)
Brand equity: Does the brand name and/or price affect perceptions of quality?
Hilgenkamp, Heather, (2009)
Internet advertising: A selectivity model approach to analyzing gender differences in information processing.
Wolin, Lori D.,
Factors influencing product customisation
Crow, Janis J., (2005)