Examining consumer behaviour towards continuance use of mobile shopping apps with the integration of expectation confirmation theory and flow theory
Samar Rahi, Mahmoud Alghizzawi, Mehwish Ishtiaq, Abdul Hafaz Ngah, Ahmed Muneeb Mehta
| Year of publication: |
2025
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|---|---|
| Authors: | Rahi, Samar ; Mahmoud Alghizzawi ; Ishtiaq, Mehwish ; Abdul Hafaz Ngah ; Mehta, Ahmed Muneeb |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 49.2025, 1, p. 1-24
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| Subject: | brand-awareness facets | consumer behaviour | continuance intentions | ECM | expectation-confirmation model | flow theory | user satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Theorie | Theory | Mobile Anwendung | Mobile application |
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