Examining consumer perceptions of demand-based ticket pricing in sport
Stephen L. Shapiro, Joris Drayer, and Brendan Dwyer
| Year of publication: |
March 2016
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|---|---|
| Authors: | Shapiro, Stephen L. ; Drayer, Joris ; Dwyer, Brendan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 1, p. 34-46
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| Subject: | Revenue-Management | Revenue management | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Baseball | Profisport | Professional sports | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508551