Examining CSR communication on social media during a victim crisis : a machine learning based text analytics approach
Jing Yang and Kelly Basile, and Xiaowei Zhao
| Year of publication: |
2025
|
|---|---|
| Authors: | Yang, Jing ; Basile, Kelly ; Zhao, Xiaowei |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 5, p. 840-860
|
| Subject: | BERTopic | Consumer sentiment | Crisis communication | CSR communication | Machine learning | Social media | Topic modeling | Victim crisis | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Künstliche Intelligenz | Artificial intelligence | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Kommunikation | Communication | Stakeholder | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2024-0268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416730