Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model
Tara Q. Mahoney; Marion E. Hambrick and Per G. Svensson; Matthew H. Zimmerman
| Year of publication: |
2013
|
|---|---|
| Authors: | Mahoney, Tara Q. ; Hambrick, Marion E. ; Svensson, Per G. ; Zimmerman, Matthew H. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 13.2013, 3/4, p. 218-238
|
| Subject: | niche sport | social media | YouTube | psychological continuum model | PCM | Social Web | Social web | Sport | Sports | Online-Marketing | Internet marketing | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391201