Examining how emotions affect online audience retention : empirical evidence from livestreaming electronic commerce platforms
Xu Xu, Chuan Luo, Xin (Robert) Luo, Zeen Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Xu, Xu ; Luo, Chuan ; Luo, Xin ; Wang, Zeen |
| Subject: | Audience retention | Emotion | Intimacy | Livestreaming electronic commerce | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Mitarbeiterbindung | Employee retention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.104031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015083425