Examining the intention to adopt an online platform for freight forwarding services in Thailand : a modified unified theory for acceptance and use of technology (utaut) model approach
Year of publication: |
2024
|
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Authors: | Nattakorn Pinyanitikorn ; Walailak Atthirawong ; Wirachchaya Chanpuypetch |
Published in: |
Logistics. - Basel : MDPI AG, ISSN 2305-6290, ZDB-ID 2908937-2. - Vol. 8.2024, 3, Art.-No. 76, p. 1-23
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Subject: | freight forwarding services | logistics | online platforms | Thailand | UTAUT | Digitale Plattform | Digital platform | Innovationsakzeptanz | Innovation adoption | Digitale Dienste | Web-based service | Logistikunternehmen | Logistics provider | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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