Examining intermediate mechanism of customer participatory market orientation on high-tech firms' innovation performance-secondary regulating effect of relationship quality
Huafei Wei, Jun Chen, and Muhammad Adnan Zahid Chudhery
| Year of publication: |
2024
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| Authors: | Wei, Huafei ; Chen, Jun ; Chudhery, Muhammad Adnan Zahid |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2036-2048
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| Subject: | Customer participation | high-tech companies | innovation performance | internet economy | market orientation | relationship quality | Beziehungsmarketing | Relationship marketing | Hochtechnologie | High technology | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Innovation | Lieferantenmanagement | Supplier relationship management | Internet | Dienstleistungsqualität | Service quality | Taiwan | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3172411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405319