Examining manufacturer concentration metrics in consumer packaged goods
Arry Tanusondjaja, Steven Dunn and Christopher Miari
| Year of publication: |
2021
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|---|---|
| Authors: | Tanusondjaja, Arry ; Dunn, Steven ; Miari, Christopher |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 4, p. 471-493
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| Subject: | consumer packaged goods | fast moving consumer goods | market competition | market concentration | portfolio management | Unternehmenskonzentration | Market concentration | Konsumgüterindustrie | Consumer goods industry | Portfolio-Management | Portfolio selection | Konsumgütermarketing | Consumer goods marketing | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320903978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593925