Examining product quality and competitiveness via online reviews : an integrated approach of importance performance competitor analysis and Kano model
Su-Ah Kim, Sohyun Park, Minjung Kwak, Changmuk Kang
| Year of publication: |
2025
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|---|---|
| Authors: | Kim, Su-Ah ; Park, Sohyun ; Kwak, Minjung ; Kang, Changmuk |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104135, p. 1-13
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| Subject: | Competitor analysis | Importance performance competitor analysis | Importance–performance analysis | Kano model | Online review | Product quality | Sentiment analysis | Produktqualität | Wettbewerbsanalyse | Competitive analysis | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441237