Examining relational benefits and costs in an online non-transactional context
Georgios Tsimonis, Sergios Dimitriadis, Christos Koritos
| Year of publication: |
2018
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|---|---|
| Authors: | Tsimonis, Georgios ; Dimitriadis, Sergios ; Koritos, Christos |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 2, p. 122-137
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| Subject: | relational benefits | relational costs | consumer-brand relationships | relationship marketing | relationship building | online brand communities | informational websites | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Website | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Electronic Commerce | E-commerce | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011859036