Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Pedro Mendonça Silva, Victor Ferreira Moutinho, and Vera Teixeira Vale
| Year of publication: |
2022
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|---|---|
| Authors: | Silva, Pedro Mendonça ; Moutinho, Victor Ferreira ; Vale, Vera Teixeira |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 5, p. 559-583
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| Subject: | exhibitor staff | networking | sales outcomes | Trade fairs | Messe | Trade fair | Verkaufspersonal | Salespeople | Unternehmensnetzwerk | Business network | Absatz | Sales | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Vertrieb | Physical distribution | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.2009087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277286