Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emotional state model
Year of publication: |
2021
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Authors: | Kampani, Nidhi ; Jhamb, Deepika |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 12.2021, 2, p. 164-184
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Subject: | servicescape | beauty salons | emotions | image | revisit | behavioural intentions | firms | service | perception | senses | Emotion | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing | Verbrauchereinstellung | Consumer attitudes | Urlaubsverhalten | Holiday behaviour |
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