Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
Jinsu Park and Naeun (Lauren) Kim
| Year of publication: |
2024
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|---|---|
| Authors: | Park, Jinsu ; Kim, Naeun |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 1, p. 23-38
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| Subject: | Metaverse | avatar | self-congruency | flow | virtual product purchase intention | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2023.2180768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529908