Examining social media engagement through health-related message framing in different cultures
Arpita Agnihotri, Saurabh Bhattacharya, Natalia Yannopoulou, Martin J. Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Agnihotri, Arpita ; Bhattacharya, Saurabh ; Yannopoulou, Natalia ; Liu, Martin J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 349-360
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| Subject: | Health information messaging | Message framing | National culture | Regulatory focus | Werbewirkung | Advertising effects | Social Web | Social web | Nationalkultur | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Kulturelle Identität | Cultural identity | Werbung | Advertising | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493990