Examining sojourners as visual influencers in VFR (visiting friends and relatives) tourism : a rhetorical analysis of user-generated images
Year of publication: |
2023
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Authors: | Bakri, Marlini ; Krisjanous, Jayne ; Richard, James E. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 8, p. 1685-1706
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Subject: | sojourner | user-generated images | word of mouth | visiting friends and relatives (VFR) | visual analysis | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Familie | Family |
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