Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Arun Kumar Kaushik, Geetha Mohan, and Vikas Kumar
| Year of publication: |
2020
|
|---|---|
| Authors: | Kaushik, Arun Kumar ; Mohan, Geetha ; Kumar, Vikas |
| Subject: | firm's reputation | mobile retail apps | Offline presence | perceived risk | perceived trust | previous experience | propensity to adopt | Vertrauen | Confidence | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Indien | India | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Reputation | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1686333 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179609