Examining the antecedents and effects of hotel corporate reputation on customers' loyalty and citizenship behavior : an integrated framework
Year of publication: |
2022
|
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Authors: | O'Connor, Peter ; Assaker, Guy |
Subject: | Corporate reputation | CSR | customers' citizenship behavior | PLS-SEM | service quality | Firmenimage | Corporate Social Responsibility | Corporate social responsibility | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Stakeholder | Kundenzufriedenheit | Customer satisfaction | Kunden | Customers | Reputation |
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