Examining the antecedents of sport team brand equity : a dual-identification perspective
Year of publication: |
June 2018
|
---|---|
Authors: | Wang, Michael Chih-Hung ; Tang, Ya-Yun |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 3, p. 293-306
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Subject: | Dual-identification model | Identification with sport team | Identification with sport team brand | Sport team brand equity | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Profisport | Professional sports | Markenführung | Brand management | Markenimage | Brand image | Arbeitsgruppe | Team | Fußball | Football | Sport | Sports | Ballsport | Ball game |
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