Examining the brand name : mark relationship in emerging markets
Year of publication: |
2014
|
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Authors: | Klink, Richard R. ; Athaide, Gerard A. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 262-267
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Subject: | Brand meaning | Global branding | Brand name | Logo design | Markenartikel | Brand | Markenführung | Brand management | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Markenimage | Brand image |
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