Examining the effects of addressable TV advertising on children and their parents
Nancy H. Brinson, Steven Holiday, Haseon Park and Yuanwei Lyu
| Year of publication: |
2024
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|---|---|
| Authors: | Brinson, Nancy H. ; Holiday, Steven ; Park, Haseon ; Lyu, Yuanwei |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 4, p. 692-715
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| Subject: | addressable TV advertising | inclusion-of-Other-in-the-Self | influence of presumed influence | Persuasion knowledge | Werbung | Advertising | Kinder | Children | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2250171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551034