EXAMINING THE EFFECTS OF BUNDLING STRATEGIES ON TRAVELERSâ VALUE PPERCEPTION AND PURCHASE INTENTION OF A VACATION PACKAGE
Year of publication: |
2009-06-19
|
---|---|
Authors: | Xu, Yueying |
Other Persons: | Pamela A. Weaver (contributor) ; James E. Littlefield (contributor) ; Ken W. McCleary (contributor) ; Muzaffer S. Uysal (contributor) |
Publisher: |
VT |
Subject: | Hospitality and Tourism Management |
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