Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Ambrose Pak Ho Chan and Vincent Wing Sun Tung
| Year of publication: |
2019
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|---|---|
| Authors: | Chan, Ambrose Pak Ho ; Tung, Vincent Wing Sun |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 4, p. 458-468
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| Subject: | Brand experience | customer experience | customer service | hotel segment | service robots | Hotellerie | Hotel industry | Kundenservice | Customer service | Roboter | Robot | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1568953 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179419