Examining the gamified effect of the blindbox design : the moderating role of price
Xiaoyu Miao, Ben Niu, Congcong Yang, Yuanyue Feng
| Year of publication: |
2023
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|---|---|
| Authors: | Miao, Xiaoyu ; Niu, Ben ; Yang, Congcong ; Feng, Yuanyue |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-15
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| Subject: | Blindbox | Gamification | Digital retailing | Mobile commerce | Uncertainty | Mobile Business | Mobile business | Einzelhandel | Retail trade | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364472