Examining the impact of joint brand advertising on perceived destination brand authenticity
Ali Selcuk Can, Yuksel Ekinci and Giovanni Pino
| Year of publication: |
2025
|
|---|---|
| Authors: | Can, Ali Selcuk ; Ekinci, Yuksel ; Pino, Giovanni |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 5, p. 861-885
|
| Subject: | brand authenticity | click-through behaviour | destinations | Joint brand advertising | regulatory focus theory | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Werbung | Advertising | Destinationsmanagement | Destination management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2432237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531743