Examining the impact of sponsored search results on choice : an anchoring perspective
Abhi Bhattacharya, Stacey Robinson, Satadruta Mookherjee, Herman Blöte
| Year of publication: |
2024
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|---|---|
| Authors: | Bhattacharya, Abhi ; Robinson, Stacey ; Mookherjee, Satadruta ; Blöte, Herman |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 2, p. 183-200
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| Subject: | advertising | sponsored result | online search | anchoring | choice set | heuristics | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Heuristik | Heuristics | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231195856 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583183