Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Jessica Wyllie; Jamie Carlson; Philip J. Rosenberger
| Year of publication: |
2014
|
|---|---|
| Authors: | Wyllie, Jessica ; Carlson, Jamie ; Rosenberger, Philip J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 7/8, p. 697-718
|
| Subject: | sexual appeals in advertising | consumer behaviour | attitudes | experimental design | PLS | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Geschlecht | Gender | Werbung | Advertising | Sexualität | Sexuality | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375803