Examining the interconnections between e-crm, customer experience, customer satisfaction and customer loyalty : a mediation approach
Anupreet Kaur Mokha, Pushpender Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Mokha, Anupreet Kaur ; Surya, Pushpender Kumar |
| Published in: |
Journal of electronic commerce in organizations : JECO. - Hershey, Pa. : IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 20.2022, 1, p. 1-21
|
| Subject: | Banking Industry | Customer Experience | Customer Loyalty | Customer Satisfaction | E-CRM | SEM | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Bank | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.292474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306945