Examining the key factors of implementing digital storytelling to increase travel intentions to cultural heritage destinations
Chee Heng Chang, Chai Lee Goi, Andreas H. Zins and Adamu Abbas Adamu
| Year of publication: |
2025
|
|---|---|
| Authors: | Chang, Chee Heng ; Goi, Chai Lee ; Zins, Andreas ; Abbas Adamu, Adamu |
| Published in: |
Consumer Behavior in Tourism and Hospitality. - Bradford : Emerald, ISSN 2752-6674, ZDB-ID 3124554-7. - Vol. 20.2025, 2, p. 263-274
|
| Subject: | Cultural heritage tourism | Destination marketing | Digital storytelling | Narrative transportation | Persuasiveness of promotional messages | Travel intentions | Narrative Methode | Narrative method | Kulturgüter | Cultural heritage | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Kulturtourismus | Cultural tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CBTH-07-2024-0244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422666