Examining the link between marketing controls and firm performance : the mediating effect of market-focused learning capability
Xiaoning Liang, Johanna Frösén
| Year of publication: |
2020
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|---|---|
| Authors: | Liang, Xiaoning ; Frösén, Johanna |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 545-556
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| Subject: | Configuration analysis | Market-focused learning capability | Marketing controls | Structural equation modeling | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Lernende Organisation | Learning organization | Marketing | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238123