Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Cass, Aron ; Ngo, Liem Viet ; Siahtiri, Vida |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 6 (1.10.), p. 463-482
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