Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Manu Jain, Saumya Dixit, Shilpa Sindhu, Amit Shukla
| Year of publication: |
2024
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|---|---|
| Authors: | Jain, Manu ; Dixit, Saumya ; Sindhu, Shilpa ; Shukla, Amit |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 21.2024, 1/2, p. 68-83
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| Subject: | altruism | brand website | e-tailer | intention | positive eWOM | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Website | Geschlecht | Gender | Online-Handel | Online retailing | Altruismus | Altruism | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.140450 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066817