Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates
Ravi Narayanaswamy, Richard A. Heiens
| Year of publication: |
2025
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|---|---|
| Authors: | Narayanaswamy, Ravi ; Heiens, Richard A. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 2, p. 159-174
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| Subject: | cluster analysis | conversion rates | customer service | Miles and Snow | online retailing | strategic typology | Online-Handel | Online retailing | Clusteranalyse | Cluster analysis | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.144748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357957