Examining the relationship between corporate identity, customer orientation, marketing and financial performance
Year of publication: |
März 2017
|
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Authors: | Daruoei, Khadije ; Basirat, Mehdi |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 1, p. 1145-1153
|
Subject: | Corporate Identity | Customer Orientation | Marketing Performance | Financial Performance | Iranian Drilling National Company | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Marketing |
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