Examining the relationship between degree of innovation and new product success
| Year of publication: |
1994
|
|---|---|
| Authors: | Calantone, Roger J. ; Benedetto, di ; Anthony, C. ; Bhoovaraghavan, Sriraman |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 30.1994, 2, p. 143-148
|
| Publisher: |
Elsevier |