Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization
Hannah S. Lee, Göksel Yalcinkaya, and David A. Griffith
| Year of publication: |
2024
|
|---|---|
| Authors: | Lee, Hannah S. ; Yalcinkaya, Göksel ; Griffith, David A. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 1102-1117
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| Subject: | Cross-border e-commerce | Cultural globalization | Digital ad spend | Institutional economics | Political globalization | Electronic Commerce | E-commerce | Globalisierung | Globalization | Welt | World | Online-Handel | Online retailing | Institutionenökonomik | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2024-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202375