Examining the relevance of online customer textual reviews on hotels' product and service attributes
| Year of publication: |
2019
|
|---|---|
| Authors: | Xu, Xun |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 1, p. 141-163
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| Subject: | online customer reviews | customer satisfaction | products and services attributes | text mining | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
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