Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Year of publication: |
2022
|
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Authors: | Gligor, David Marius ; Golgeci, Ismail ; Rego, Carla ; Russo, Ivan ; Bozkurt, Sıddık ; Pohlen, Terrance ; Hiatt, Brian ; Garg, Vipul |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 7, p. 1542-1552
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Subject: | FsQCA | Literature review | B2B | Business to business | Fuzzy set qualitative comparative analysis | Industrial marketing | Research methods | B-to-B-Marketing | Business-to-business marketing | Marktforschung | Market research | Bibliometrie | Bibliometrics | Fuzzy-Set-Theorie | Fuzzy sets | Qualitative Methode | Qualitative method |
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