Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Johan Anselmsson and Burak Tunca
| Year of publication: |
2019
|
|---|---|
| Authors: | Anselmsson, Johan ; Tunca, Burak |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 7, p. 720-737
|
| Subject: | Advertising | brand equity | brand image | brand personality | digital marketing | social media | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mode | Fashion | Markenführung | Brand management | Markenartikel | Brand | Zeitung | Newspaper | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1392337 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203361