Exclusivity as a signal of quality in a market with word-of-mouth communication
Minoo Ashoori, Eric Schmidbauer and Axel Stock
| Year of publication: |
2020
|
|---|---|
| Authors: | Ashoori, Minoo Talebi ; Schmidbauer, Eric ; Stock, Axel |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 18.2020, 1, p. 99-115
|
| Subject: | exclusivity | word-of-mouth communication | signaling | game theory | Spieltheorie | Game theory | Signalling | Virales Marketing | Viral marketing | Produktqualität | Product quality | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2020-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298680