Executive Blogging: Indian Corporate Heads in the Blogosphere

This study analyzes the content, usability, interactivity and connectivity of Indian executive blogs. Results indicate that among the Indian CEOs and top executives who blog, most are associated with the Information Technology and Internet sectors.

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Year of publication:	2010-05
Authors:	Mishra, Smeeta ; Kannan, Rajesh
Institutions:	eSocialSciences
Subject:	blogs \| Information technology \| internet \| sectors \| content \| CEOs \| usability \| interactivity \| connectivity \| Indian \| executives

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Series:	Working Papers.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Institutional Papers
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008505781