Executives social representation of rurality and product adaptation: A case of rural markets in India
| Year of publication: |
2011
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|---|---|
| Authors: | Sridhar, Guda ; Mishra, Debiprasad |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 3 (14.6.), p. 285-304
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