Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Year of publication: |
2015
|
---|---|
Authors: | Jin, Xin ; Weber, Karin |
Published in: |
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, UK [u.a.] : Edward Elgar, ISBN 978-1-78254-808-9. - 2015, p. 115-132
|
Subject: | Veranstaltungswirtschaft | Event sector | Messebeteiligung | Trade fair participation | Messemarketing | Trade fair marketing | China |
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