Exhibitor loyalty through trust, participation and citizenship behaviors : moderating effect of first-time and repeat exhibitors
| Year of publication: |
2025
|
|---|---|
| Authors: | Lee, Jiwon ; Ryan, Chris |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 49.2025, 5, p. 891-905
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| Subject: | trust | participation behavior | citizenship behavior | loyalty | exhibition industry | business-to-business | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Partizipation | Participation | Lieferantenmanagement | Supplier relationship management | Veranstaltungswirtschaft | Event sector |
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