Exhibitors' performance at international trade shows : does export firms' experience matter?
Valeska V. Geldres-Weiss, Joaquin Monreal-Pérez, and Skania L. Geldres-Weiss
| Year of publication: |
2022
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|---|---|
| Authors: | Geldres-Weiss, Valeska V. ; Monreal-Pérez, Joaquin ; Geldres-Weiss, Skania L. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 3, p. 288-308
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| Subject: | B2B | configurational analysis | firm's experience | international trade show | Sales-related activities | Messe | Trade fair | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Internationales Marketing | International marketing | Export | Messebeteiligung | Trade fair participation | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.1989543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821543