Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Year of publication: |
2014
|
---|---|
Authors: | Hume, Margee ; Johnston, Paul ; Argar, Mark ; Hume, Craig |
Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 147-165
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Risikokapital | Venture capital | Technischer Fortschritt | Technological change | Innovationsdiffusion | Innovation diffusion | Brasilien | Brazil | Philippinen | Philippines |
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